What is the research programme area about?
Our aim is to develop relevant tools for improved packaging performance and printability, as well as for measuring and predicting perception and handling. We will also explore the possibility of using a printing press to apply barriers, hydrophobic surfaces and optical effects.
What benefit will the research bring?
Predicting packaging performance and consumer experience from physical measurements and material behaviour is of the utmost importance. The benefits are, among other things, materials that perform better in packaging and less waste due to damaged packaging.